Shona Bell McCarthy is a writer, brand strategist, and storyteller based in Santa Barbara, California. She partners with brands of all sizes to create bespoke solutions, form authentic connections with target audiences, and achieve clients’ strategic objectives with utmost impact. Ranging from persuasive to poetic, her work manifests story-based solutions that drive success across industry.

SERVICES

brand strategy
creative direction
story solutions

marketing strategy
email + social strategy

(copy)writing
(copy)editing

ghostwriting
thought leadership
narrative outlining

beta reading